Although 1976 was seen as a period of crisis for the watchmaking industry, Mr Raymond Weil was ready to launch his company. The fundamental goal - to produce watches with a novel concept and design, and create a brand based on solid values: Independence, Savoir-Faire, Aesthetics and Creativity.
The company developed rapidly and whilst keen not to lose its family identity Mr Weil recognised the need to expand and increase competitiveness. Asking his son-in-law, Olivier Bernheim, to join the family business in 1982 to modernise its structure and organisation, develop numerous markets and take charge of the communication and marketing departments.
Under the guidance of Mr Bernheim the Brand has launched some truly iconic watches and award winning advertising campaigns. Most notably of which, ‘Precision Movements’ - acclaimed photographer Lois Greenfields portrayal of dancers in mid-air, symbolising the essence of the campaign - consolidated RAYMOND WEIL’s image as a Brand committed to the arts.
Mr Bernheim’s appointment as President & CEO in 1996, enabled RAYMOND WEIL to develop internationally while preserving its family identity, due to his dynamism, entrepreneurial vision and aesthetic sensitivity. With the addition of Mr Weil’s Grandsons, Pierre and Elie Bernheim, to the company in 2006 – RAYMOND WEIL's 3rd generation – family continuity was ensured, guaranteeing equilibrium, stability and durability.
Although it is 35 years since its launch, RAYMOND WEIL is still family owned today. The Geneva-based Brand belongs to the limited circle of Swiss watchmakers still in family hands, with Mr Weil remaining active within the company, holding the title of Chairman and Honorary President.
The solid values set at the beginning still hold true today. Great time is taken to bring together all the elements of excellence of the Swiss luxury watchmaking industry. Precision, quality, reliability, nobility and technical nature of the materials are many standards that the Geneva-based Brand combines to create its models.
Aestheticism is a constant preoccupation in the development of RAYMOND WEIL timepieces. The Brand takes great care of the design of its watches in order for them to combine ergonomics, refinement and modernity. This aesthetic pursuit results in distinctive and identity-marked models.
A priority among the Brand’s guiding principles is its orientation towards the future. This principle is applied in the constant upgrading of technical know-how and equipment within the Company, enabling the computer-aided design and production of new products, using methods and materials which are truly visionary. The Company is constantly looking for new ways and approaches to secure its future evolution. It has chosen to build rather than rest on its laurels.
Why not take a look at these stunning timepieces…
